STAY GOLD OS
The gym that texts you back.
6,441 former members and nobody talking to any of them. Not because nobody cared: it's an hour of work per person and nobody's job.
So we built the operating system a two-location Toronto gym now runs on. Every morning each person on staff opens one app and sees the five things that matter today, with the message already written. Leads, renewals, members drifting away, the numbers. It runs on the tools the gym already pays for. Nobody had to learn new software.
2026 · AI systems · Product design · CRM · Stay Gold
How the tech works
The brand site sets the voice: tone, banned phrases, how we talk. CRM and booking data supply the context: who someone is, what they did, when they stopped. AI writes a first draft that names their real class, coach and location. A person approves every send. Then it reads every edit we make, and a change made twice becomes a rule for tomorrow's drafts.
It also found a problem nobody was looking for: our own members were getting 4.3 automated messages a week. It now protects people from our own marketing.
161 texted. 15 wrote back. Zero complaints.
The brand site sets the voice: tone, banned phrases, how we talk. CRM and booking data supply the context: who someone is, what they did, when they stopped. AI writes a first draft that names their real class, coach and location. A person approves every send. Then it reads every edit we make, and a change made twice becomes a rule for tomorrow's drafts.
It also found a problem nobody was looking for: our own members were getting 4.3 automated messages a week. It now protects people from our own marketing.
161 texted. 15 wrote back. Zero complaints.
