HOUSTON
Brand strategy and identity for a microdosing companion app.
Houston guides people exploring microdosing as a path to enlightenment and enhancement. It’s named after the space age mission control, and the strategy follows: Hero’s Companion. A guide for an internal and eternal voyage.
Brand strategy · Identity · Motion design
Three jobs for the brand: enlightenment, reassurance and trust.
The central theme is reframing. Houston is the brand that asks you to look at your world with a different set of eyes.
It does that with visual parallels between objects:
MACRO becomes MICRO
ORGANIC becomes INANIMATE
COLOUR moves from MONOCHROME to RICH and WELCOMING
It does that with visual parallels between objects:
MACRO becomes MICRO
ORGANIC becomes INANIMATE
COLOUR moves from MONOCHROME to RICH and WELCOMING
The brand moves from one state to the next, so nothing about it is fixed. Imagery, colour gradients, typography and animation are all built to transform.
Houston is the guide and hero’s companion that moves with you into bold new realms of personal development.
Purpose-built for
SEEKERS
SEARCHERS
EXPLORERS OF THE LIGHT
Houston is the guide and hero’s companion that moves with you into bold new realms of personal development.
Purpose-built for
SEEKERS
SEARCHERS
EXPLORERS OF THE LIGHT
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