CRAZY D'S
Nothing crazy about it.
Can packaging for a Toronto prebiotic soda. Four flavours (Ginga' Kick, Cherry Cola, Twisted Citrus and Thrilla in Vanilla) and one system that has to read from across a store aisle and still feel like a small brand with a big personality.
2026 · Packaging · Type · Colour system
How AI was used
Thoroughly. AI ran through the execution: exploring directions, building and refining can art, and rendering mockups fast enough that one round showed the client ten complete directions, each on a two-can mockup with all four flavours laid out flat underneath. The client's time went into choosing, not waiting.
Structure, type and shelf readability stayed hand-built, because that's the part that sells the can.
Thoroughly. AI ran through the execution: exploring directions, building and refining can art, and rendering mockups fast enough that one round showed the client ten complete directions, each on a two-can mockup with all four flavours laid out flat underneath. The client's time went into choosing, not waiting.
Structure, type and shelf readability stayed hand-built, because that's the part that sells the can.
